NextVR, NBA Digital Produce 2018 NBA Finals Content in VR

For the second straight year, NBA Digital and NextVR are offering fans free on-demand virtual reality game highlights of the 2018 NBA Finals featuring the Golden State Warriors vs. the Cleveland Cavaliers. NextVR is also announcing the public availability of a new high-resolution format.

On the day following each game of the Finals, fans will be able to access highlights in the NBA Finals channel within the NextVR app. The new high-resolution format will deliver increased resolution and sharpness to head-mounted displays on all existing VR platforms — with higher-end displays realizing the most dramatic impact (e.g., HTC VIVE Pro and Samsung Odyssey).

“Improving fidelity and realism is critical for the success of virtual reality media. This upgraded format adds detail, sharpness, and enhanced 3D depth to our broadcasts, greatly increasing realism and overall sense of presence,” says David Cole, NextVR co-founder and CEO. “While all users will see an immediate improvement, this only scratches the surface of the capabilities of this format and our technology platform. More advanced headsets slated to ship in the future will take even greater advantage of this new VR broadcast technology.”

“NextVR continues to demonstrate its innovation in VR technology through its incredibly immersive NBA VR broadcasts,” says Jeff Marsilio, NBA Senior Vice President, New Media Distribution. “We are excited to partner with NextVR to debut this enhanced technology in conjunction with our biggest event of the year, the 2018 NBA Finals.”

After the recently-announced availability for HTC VIVE and VIVE Pro, NextVR is available on nearly all existing VR platforms. Fans can download the free NextVR app from the stores associated with the following platforms: Oculus Go, PlayStation VR, HTC VIVE Pro, HTC VIVE, Windows Mixed Reality, Gear VR, and Google Daydream.

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