Tedial Aims To Boost Efficiency, Profitability in Sports Production With Content-Management Solutions

The Sports Video Group is pleased to welcome Tedial as a Premier Sponsor. Tedial is a provider of media- and content-management solutions designed to maximize business efficiency and profitability.

The company’s multiple-award–winning Media IT platform, Tedial Evolution, provides global media companies and broadcasters next-generation media-asset–management and business-driven media workflow. The end-to-end IMF-compliant MAM solution marries media preparation and logistics into a complete supply chain, and a single-workflow Version Factory delivers thousands of media versions from a single asset. Tedial Evolution is designed to reinforce a collaborative working environment and drive workflows for linear, VOD/OTT, and live-event services.

At NAB 2018, Tedial launched SMARTLIVE, a cutting-edge solution for live sports production. According to the company, the solution marries artificial intelligence (AI) to an innovative metadata engine to bring the back office and archives closer to live than ever. This tight integration supports an increased number of highlights, during or after an event, and allows a specific story to be delivered to a targeted audience via multiple platforms, including social media, increasing the potential for significant growth in fan engagement.

“SVG provides unique opportunities to network with operators and decision-makers in this very important segment of our industry,” says Jay Batista, GM, U.S. operations. “We’re looking forward to displaying our new SMARTLIVE to those that understand the state of the sports-production market and will recognize the platform’s many benefits.

“SMARTLIVE is a major breakthrough in sports production and totally unique in the industry,” he continues. “It dramatically transforms the way sports and live events are staged, cataloged, and content delivered across numerous platforms, including social media. Tightly integrated with AI tools, it dramatically increases the number of auto-generated highlight clips during or after an event and pinpoints targeted-audience deliveries, increasing the potential for significant growth in fan engagement while reducing production costs.”

Last year, Tedial and EVS partnered to create a bidirectional link between EVS’s IPDirector live-production asset-management suite and Tedial’s Evolution enterprise MAM system. The partnership was announced as British sports producer ITV Sport and Kuwait TV, the official state-run television station of Kuwait, became the first to adopt the joint solution. Integrating the two companies’ technologies enables live content created in the EVS environment to be automatically added to archive workflows managed by Tedial systems.

Tedial is global company with consistently, successfully delivered large and complex MAM/content-management systems.