Turner Sports Creates Outlet for Advertisers in the World of Live Sports Sponsorship
Turner Sports is delivering a sponsorship offering for brand advertisers who want to take advantage of the massive and passionate engagement that live sports delivers. The Turner Sports Live network brings together the division’s digital footprint across the sports ecosystem in the form of a single ad buy, targeted towards the specific audience(s) marketers want to reach.
“Sports continues to be the preeminent content category driving live video engagement, and you would be hard-pressed to find a media company with the depth and breadth of owned and operated sports intellectual property than Turner Sports,” says Seth Ladetsky, senior vice president of sales for Turner Sports. “We know there are an increasing number of crazy gimmicks and plenty of digital transparency issues that marketers are faced with every day. With the Turner Sports Live network, we are making it very simple for an advertiser to come in and tap into some of the most valuable audiences available anywhere.”
Advertisers can now more efficiently reach sports fans who seek out premium live games and tournament action around the biggest tent poles and seasons in sports. Inventory available at any given moment in the calendar year will depend on what seasons are currently in play. However, all of the ad placements will be within premium live video, and the network taps into all of Turner Sports’ digital sports properties, including:
- NBA: NBA.com, TNT Overtime, NBA League Pass and authenticated TNT streaming
- NCAA: NCAA.com, NCAA March Madness Live
- UEFA Champions League and UEFA Europa League: B/R Live and authenticated streaming for Turner networks
- MLB: Authenticated TBS streaming
- ELEAGUE: Twitch and authenticated TBS streaming
- B/R Live: Thousands of live sporting events including UEFA Champions League and UEFA Europa League, NBA League Pass, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, World Surf League, World Arm Wrestling League, and more
- PGA of America: PGA.com, PGAChampionship.com, RyderCup.com, and authenticated TNT streaming
Whether through an integrated partnership powered by Turner Ignite Sports, or now with unprecedented brand alignment delivered through Turner Sports Live, Turner is providing advertisers with more flexibility in getting into the game or expanding on existing sponsorship positions with premium live digital video.