Calgary Exhibition and Stampede To Use Game Changer MVP Filter Fan Cam

Game Changer MVP announced a new partnership with the Calgary Exhibition and Stampede, the annual rodeo and exhibition held over 10 days in Calgary, Alberta. Known as the “Greatest Outdoor Show on Earth,” the event is set to take place July 6-15 this year and will feature Game Changer MVP’s “Filter Fan Cam” technology, providing hundreds of thousands of fans on-site with enhanced and engaging entertainment. The partnership is Game Changer MVP’s second with a premiere rodeo event, also working with the “San Antonio Stock Show & Rodeo” in Texas the past 3 years.

“We look forward to working with the Calgary Stampede and helping with added engagement and entertainment for fans attending the 10-day celebration,” says Matt Coy, executive vice president and general manager of Game Changer MVP. “It is an honor to help play a part with the ‘Greatest Outdoor Show on Earth,’ one of our most exciting events yet to work with.”

The “Filter Fan Cam” software from Game Changer MVP capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during sports and entertainment events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.