IBC 2018: IP Showcase Features Case Studies, Instructional Presentations
Major technical and standards organizations within the broadcast industry — Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers (SMPTE), and Video Services Forum (VSF) — announced they will again host the IP Showcase at the annual IBC show in Amsterdam. At the IP Showcase at IBC2018, vendors and broadcasters will provide instructional and case-study presentations and an array of IP-based product demonstrations highlighting the benefits of, and momentum behind, the broadcast industry’s move to standards-based IP infrastructure for real-time professional media applications.
The event has been a feature at major industry trade shows since IBC2016 and has been instrumental in helping the industry to galvanize behind the standards-based approach to IP. This is the first IBC show since the publication of documents within the SMPTE ST 2110 Professional Media Over Managed IP Networks suite of standards, the foundational standards for essence-based transmission of video, audio, and metadata.
“The broadcast industry reached a crossroads when it faced the choice of pursuing a standards-based approach to IP or pursuing multiple alternatives and directions,” says Brad Gilmer, executive director of the IP Showcase. “Almost unanimously, the industry chose the standards-based approach, uniting behind SMPTE ST 2110/ST 2059, AES67, and AMWA IS-04/IS-05. As we move from watching the progress of the early adopters into seeing how the industry as a whole will move into the IP transition, the IP Showcase is more important than ever.”
The IP Showcase will feature equipment displays and product demonstrations that emphasize everything industry vendors have achieved in support of IP standards and specifications. The displays will showcase the benefits IP can bring to an operation and will comprise equipment from an estimated 50 vendors — one of the most massive assemblies of interoperable IP products ever. Displays will highlight the benefits of IP signal transport and focus on SMPTE ST 2110-10/20/21/30/31/40, the SMPTE ST 2059 Broadcast Profile for IEEE 1588 Precision Time Protocol (PTP), AES67, and AMWA IS-04/IS-05.
Meanwhile, the IP Showcase Theatre will be the destination for education, a vital element as the industry progresses through the phases of IP adoption. Vendors, broadcasters, service providers, and integrators alike will highlight their solutions to technical challenges related to the transition from SDI to IP. Choosing from a full slate of presentations on IP technology and installations, professionals ranging from broadcast/IT engineers and CEOs to TV producers can learn how to unlock the full potential of using IP for real-time professional media.