NBC Sports Group Names Pete Bevacqua as President
NBC Sports Group named Pete Bevacqua to the newly created position of President, NBC Sports Group. In this role, Bevacqua will oversee several key areas, including programming, marketing, digital, the NBC Sports Regional Networks, and all Golf businesses under the NBC Sports umbrella. He’ll report to Mark Lazarus, Chairman of NBC Broadcasting and Sports, and will begin his new role in September.
“With the expansion of NBC Sports Group over the last seven years, and our continuing investments in new and existing businesses, adding Pete to our already strong management team will help us organize for future growth,” says Lazarus. “We are thrilled to have someone with his experience and reputation join our organization.”
Bevacqua joins NBC Sports Group from the PGA of America where he has served as CEO since 2012. The PGA of America oversees the PGA Championship and Ryder Cup, among many other events, and serves more than 29,000 members. Most recently, he led the move of the PGA Championship from August to May beginning in 2019 — giving the golf major a stronger place on the golf calendar. Among his other accomplishments at the PGA of America, he created the first-ever Chief Membership Officer, added and renewed several key partnerships and sponsorships, and the PGA designed and implemented a strategic plan focused on the PGA’s mission to serve its members and to grow the game.
Prior to the PGA of America, Bevacqua served as Global Head of Golf at Creative Artists Agency (CAA Sports). He was also Chief Business Officer for the USGA and served as the first Managing Director of the U.S. Open Championship. Additional roles Bevacqua has had include: World Golf Foundation Board of Directors’ Chairperson, a PGA World Alliance leadership team member, Chairperson of the International Golf Federation — a group that was instrumental in golf’s return to the Olympics — special advisor to the Captains Club for The Memorial Tournament, and a board member for RISE — an alliance of sports organizations that promote racial equality. A former SportsBusiness Journal Forty Under 40 honoree, Bevacqua also received the 2016 March of Dimes Sports Leadership Award.
“The opportunity to join NBC Sports Group, and the larger Company of Comcast NBCUniversal, which holds media rights to the world’s biggest events and an incredible assortment of assets, was too good to be true,” says Bevacqua. “I am also deeply grateful to the membership, leadership, and staff at the PGA of America. Professionally and personally, for me and my family, these have been the best six years of my life. Leading the PGA of America and the 29,000 PGA Golf Professionals will always mean a great deal to me.”
Bevacqua graduated from the University of Notre Dame magna cum laude (1993), with a B.A. in English. He earned a Juris Doctorate from Georgetown University Law Center, where he graduated cum laude (1997). He began his career as a legal associate at Davis Polk & Wardwell LLP in New York City.