Avid Reaches Five-Year Deal with CBC/Radio-Canada
Avid announced that it has entered a multiyear support renewal agreement with Canada’s national public broadcaster CBC/Radio-Canada. The five-year agreement will enable its production teams to stay current with the latest versions of Avid software, while ensuring predictable support costs across the CBC/Radio-Canada organization, which helps with fiscal planning.
CBC/Radio-Canada operates 27 television stations, 82 radio stations, 11 foreign bureaus, seven specialty television channels, and Canada’s only nationwide radio network and international service — all of which are integrated with multiple websites. A longtime Avid customer, the company relies on the Avid MediaCentral platform as the foundation for its news production as well as post production for its original programming. It has one of the world’s largest MediaCentral | Newsroom Management installations.
“We’ve had several multiyear support agreements with Avid over the past eight years,” says Scott Stewardson, Executive Director, Production Solutions Media Technology and Infrastructure Services (MTIS) at CBC/Radio-Canada. “Based on the success of these previous agreements, we decided to increase the term of this latest agreement to five years. Having this support in place will enable us to improve efficiency and have predictable support costs when transitions occur. This will enable our production teams to deliver compelling mobile, web, radio, or television content using the most advanced software available.”
“Ensuring that all production teams are using the latest versions of software can be a big headache for large media organizations,” says Tom Cordiner, Senior Vice President of Global Sales at Avid. “This multi-year agreement provides CBC/Radio-Canada with the ongoing support and software upgrades its needs to function as a modern media organization and continue to bring audiences its unique Canadian perspective on news and current affairs.”