NBA Creates Partnership With MGM Resorts as League’s Sports Betting Operator
MGM Resorts International and the National Basketball Association (NBA) announced a new multi-year partnership that will make MGM Resorts the official gaming partner of the NBA and WNBA. The announcement was made by NBA Commissioner Adam Silver and MGM Resorts International Chairman & CEO Jim Murren in New York City.
The partnership will bring millions of NBA fans and MGM Resorts guests together through a collaboration that will open opportunities to engage with each other’s brands and products. The partnership is the NBA’s first with a sports betting operator in the U.S. and is the first of its kind between MGM Resorts and a major professional sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States.
“As the landscape for sports betting in the U.S. continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership,” says Silver. “Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games.”
“The NBA has always been an innovator at the forefront of sports evolution, and MGM Resorts is thrilled to partner with the league to revolutionize sports betting in the United States,” says Murren. “Integrating the NBA’s assets and having official NBA data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instill more confidence in knowing that our data is directly from the NBA.”
MGM Resorts and the NBA will also partner on practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing.
The NBA and MGM Resorts will also work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App, and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.