Facebook Awarded Live Streaming Rights of UEFA Champions League in Latin America
UEFA announced the award of certain media rights to Facebook in Latin America, which will see Facebook become the exclusive free-to-air home for certain UEFA Champions League live matches across Spanish-speaking territories during the 2018-21 cycle.
Facebook has secured the exclusive free-to-air rights to 32 live matches each season, including the final and UEFA Super Cup. The matches will be available on the UEFA Champions League Facebook Page. Wednesday highlights and magazine programs will also be shared each match-week on Facebook. The partnership kicks off on Wednesday with the UEFA Super Cup.
“We are delighted to welcome Facebook to the UEFA family of media partners,” says Guy-Laurent Epstein, UEFA Events SA Director of Marketing. “As the largest online social media platform globally, Facebook will ensure wide-ranging free-to-air coverage of the world’s most prestigious club competition. We look forward to the launch of this new partnership that will ensure the large community of local football fans is reached in a highly innovative and accessible manner.”
“We’re proud to be the exclusive free-to-air home for UEFA Champions League matches across Latin America for the next three years,” says Peter Hutton, Facebook Head of Global Live Sports Programming. “This world-renowned competition exemplifies how sports can connect communities, so we look forward to helping fans watch these live matches together and are committed to working closely with our great partners at UEFA to deliver an innovative viewing experience.”