ESL North America CEO Yvette Martinez-Rea To Keynote SVG Esports Production Forum
SVG is proud to announced ESL North America CEO Yvette Martinez-Rea as the keynote speaker of the inaugural SVG Sports Production Forum on Nov. 6 at the Sheraton Universal Hotel in Los Angeles. SVG’s inaugural Esports Production Forum will explore how video game publishers, esports leagues and venues, and live-streaming outlets are bringing an entirely new mindset to the world of live-sports production. Hear from esports production leaders on the state of the industry and get a behind the-scenes look at how live esports content is being produced and distributed to a rapidly growing fan base.
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Martinez-Rea leads the strategy and operations of the region. ESL, a part of the international digital entertainment group MTG, is the world’s largest independent esports company. Previously, Martinez-Rea served as Chief Operating Officer (COO) at ESL North America, where she oversaw business operations for the region.
Prior to ESL, Martinez-Rea served as Chief Operating Officer at Violet Grey, a venture-backed luxury beauty content and commerce company based in Los Angeles, where she oversaw the company’s growth, as well as business initiatives and the development of the company’s fulfillment, e-commerce systems and retail operations.
Before joining Violet Grey, Martinez-Rea was a Vice President of Change Management for Yahoo!’s Global Products organization, responsible for leading the cross-functional change efforts to improve engineering quality and overall organizational effectiveness for a 6,000-person global division. Previous roles at Yahoo! include Senior Director of Strategy and Business Management, Global Products, and Senior Director of Strategy and Business Operations and Chief of Staff to EVP Yahoo! North America. She also acted as the executive sponsor for the Southern California chapter of Women in Technology.
Formerly, Martinez-Rea was the Vice President of Operations at United Online Inc., a publicly traded internet services provider, responsible for business and sales operations for multiple brands including NetZero, Juno, Classmates, Photosite, and UOL Web services.
Martinez-Rea also serves on the board of Young & Healthy, a non-profit dedicated to providing health care to underserved children. She holds dual undergraduate degrees in English Literature and Gender Studies from the University of Southern California.