Globecast Extends HD Coverage Partnership with ATP Media

Globecast has renewed its partnership with tennis rights owner ATP Media, the broadcast production and distribution arm of the ATP World Tour, to bring HD coverage of tennis events to viewers around the globe.

The new three-year deal extends Globecast’s relationship with ATP Media, with Globecast supplying ad-hoc distribution services for the ATP World Tour Masters 1000s, the ATP World Tour 500s, the NextGen ATP Finals, and the Nitto ATP Finals — which total more than 20 events.

Acting as a distribution hub for ATP Media, Globecast consolidates all live content produced by ATP Media’s productions around the world and provides helpdesk support to all the international rights holders. Globecast provides satellite backhaul from venues to London, combines them with incoming fiber deliveries, then selects content to create a master feed. This hybrid model ensures successful delivery of an extremely resilient, redundant world feed. This feed, as well as supplementary feeds covering additional matches, are then distributed to broadcasters in Europe, Asia, and America.

“We’re really pleased to be renewing our partnership with Globecast,” comments Shane Warden, Director of Broadcast and Technology at ATP. “Over the last few years, they have delivered a consistently high-level service and are well placed to evolve with our ambitious plans. We look forward to continuing our partnership with Globecast over the next three years.”

“We’ve been working with ATP Media for many years now, providing a complete package of services, using our technical expertise and premium quality customer support to create a seamless solution,” says Liz McParland, Commercial Director of Contribution for Globecast. “As rights costs continue to increase and the sports market becomes ever more competitive, rights holders have to maximize ROI, engaging with partners who understand these requirements. We’re very pleased ATP Media has once again chosen us to ensure the delivery of multiple feeds across the world with the high quality required.”

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