Sixty CCO Henriette Sæther To Speak at Sportel Monaco Show

Sixty announced that it will be attending this year’s Sportel Monaco Show, October 22-24, where the company’s Chief Commercial Officer, Henriette Sæther, will be a key speaker.

The session — “How federations can engage audiences and empower rights licensees with interactive graphics on their world feed” — will discuss one of the most important challenges in the sports broadcasting world today: how best to use TV anywhere and OTT content services to maintain engagement rates and keep pace with digital savvy global audiences. The presentation takes place on October 23, Grimaldi Forum, Monaco, Conference Room Level 1 (1:30-2:00).

Sæther’s session will highlight how leagues and federations can meet their twin goals of maximizing fan engagement and content revenues. Currently, some markets are unsuitable for leagues and federations to move to a direct-to-consumer offering whereas others present the ideal conditions to monetize content through a direct subscription service. The session will outline how by leveraging new emerging technologies, broadcasters can offer more engaging and interactive viewing experiences, achieve higher engagement, and maximize revenues whether content is delivered via media partners or a direct to consumer model.

Sæther’s presentation will also draw upon a number of case studies from world-leading sports video delivery and data service providers such as Gracenote, Opta, and Stats. These case studies will show how the use of powerful, interactive graphics can be optimized and enabled from relatively small incremental investment — through a simple change in the way that broadcasters and operators use existing infrastructures.