Fans Pose Next to NFL Stars With Altered Reality’s Play3D App
Altered Reality announced a new licensing partnership with the NFL Players Association (NFLPA), via its licensing and marketing arm NFL Players, to create the first-in-the-world shareable 3D imagery of NFL Players. The athletes will become “virtual presences” in ARC’s Play3D Augmented Reality (AR) App, the world’s first photorealistic hologram mobile camera.
This app, available for free download via the Apple App Store and coming soon to Google Play, transports lifelike holograms into the camera view of a smartphone users’ environment, where video clips can be captured and shared across social networks and via email and text.
At launch, the mobile AR technology will feature seven professional football stars, whose hologram images were captured during the 2018 NFLPA Rookie Premiere. The initial lineup via the Play3D AR App includes Josh Allen, Saquon Barkley, Sam Darnold, Lamar Jackson, Baker Mayfield, Josh Rosen, and JuJu Smith-Schuster. Additional player holograms will be continually added into the app throughout the 2018-19 season.
“Through this unique partnership, ARC is able to capture realistic scans of NFL players, offering football fans a virtual experience like none other. As demonstrated by the JuJu experience, the players also have another creative way to engage with fans. We look forward to helping ARC add more of the league’s bright new stars to this transformative app,” says Steve Scebelo, VP licensing and business development, NFL Players Inc.
On Sunday, Oct. 28, before the Pittsburgh Steelers’ home game vs. the Cleveland Browns, Smith-Schuster invited his 2.5 million followers to participate in “JuJu’s Tailgate Party Challenge.” This fan experience was the idea of the star receiver and social media sensation himself. Prior to the game, Smith-Schuster broadcasted an Instagram video, showing his hologram hanging out at a fan’s pregame BBQ: “Click here and I will virtually crash your tailgate party!” Fans were able to tap a link in his post to download several free Play3D JuJu holograms, which opened in their iPhone cameras — and he instantly appeared to be present at their tailgate parties.
“The ARC team is honored to be partnering with the NFLPA to offer this new form of interactive fan experience. Augmented Reality has enormous potential to connect people in unexpected ways, and with Play3D we’re transporting these amazing athletes directly into their fans’ world, where they can interact as never before,” says Nels Israelson, CEO, Altered Reality Corp.