Amazon Reports First Half Numbers of Thursday Night Football on Prime Video

Thursday Night Football on Prime Video has over the halfway mark in the 2018 season. Here’s a breakdown of streaming habits from weeks 4-10 (Sept. 27-Nov 8):

  • The 7 NFL games thus far on Prime Video and Twitch combined to reach 14.7 million total viewers in over 200 countries and territories and all 50 states. 22% more than this time last year.
  • The average-minute audience (AMA) watching NFL games on Prime Video for at least 30 seconds is more than 450K, 36% more than this time last year.
  • Outside of the United States, Mexico had the most TNF streams, followed by Canada
  • Prime Video members from countries and territories including Anguilla, Denmark, Estonia, El Salvador, Guam, Kazakhstan, Micronesia, Nicaragua, Qatar, Senegal, Slovakia, and Turks and Caicos watched the live stream
  • Prime Video members in California streamed TNF more than any other state, followed by Prime members in Washington and Texas
  • On a per capita basis, Prime Video members in North Dakota streamed more hours of TNF on Prime Video than any other state
  • Tom Brady was the most viewed player on the X-Ray for FireTV Thursday Night Football experience followed by Kirk Cousins

Here is a week-by-week breakdown of total combined viewers (Prime Video & Twitch) and AMA.

Week 4 (9/27/18)
Total Combined Viewers: 2.0 million

AMA: 527K

Week 5 (10/5/18)
Total Combined Viewers: 2.4 million

AMA: 531K

Week 6 (10/11/18)
Total Combined Viewers: 2.4 million

AMA: 535K

Week 7 (10/18/18)
Total Combined Viewers: 1.8 million

AMA: 304K

Week 8 (10/25/18)
Total Combined Viewers: 2.0 million

AMA: 375K

Week 9 (11/1/18)
Total Combined Viewers: 1.9 million

AMA: 370K

Week 10 (11/8/18)
Total Combined Viewers: 2.2 million

AMA: 540K

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