The Alliance of American Football Chooses Sneaky Big as Official Live Production Partner

Sneaky Big is joining forces with The Alliance of American Football as the official studio home and production hub for games and commentary. Broadcasted on CBS and CBS Sports Network, Sneaky Big will host all of the pre, post, and halftime shows from its Scottsdale, Arizona studio and will manage the various levels of production required for the live broadcast of games.

Founded in 2016 by well-known businessman Bob Parsons, Sneaky Big is recognized as one of the largest and most technologically advanced production facilities in the country. Totaling more than 15,000 square feet, the facility features a 4,000-square-foot sound stage, 540-square-foot recording studio and the most cutting-edge production and broadcast equipment available.

“Sneaky Big was built to provide a uniquely wide range of state-of-the-art capabilities. Our partnership with The Alliance is a testament to our ability to execute large-scale productions on a national level,” says Parsons. “To the best of our knowledge, Sneaky Big is the only third-party production facility in the country that can handle a project of this magnitude.”

Utilizing the power of fiber connectivity, Sneaky Big will drastically reduce the number of resources required for a full on-site remote production. One of the benefits of moving to the at-home model allows for all production resources to be under one roof: in-game announcers will reside at the Studio, Skycam cameras will be operated from the facility, and both traditional and virtual graphic elements will be inserted from Sneaky Big’s Control Room.

“We want to change the way fans watch and interact with football, and a part of that was finding the right team to deliver innovative broadcast and production solutions,” says Ken Aagaard, co-head of production, The Alliance. “It was an easy decision to partner with Sneaky Big as it is one of the only facilities in the country able to provide the equipment, technology and offer a full suite of capabilities necessary to meet The Alliance’s live production needs, all under one roof.”

The goal of The Alliance is to integrate traditional TV broadcast with digital components such as live streaming and mobile apps to create a more dynamic fan experience. Using remote production methods will allow The Alliance to develop this multifaceted program within a significantly lower budget than larger national sports leagues. The first game of the season will air on CBS Sports Network on Saturday, February 9.

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