FC Cincinnati, FloSports Agree to Live Streaming Deal Through 2020 MLS Season
FloSports announced a multi-year agreement with Major League Soccer’s (MLS) newest expansion team, FC Cincinnati, to provide live and on-demand coverage on FloFC.com for matches through the 2020 MLS season.
“We pride ourselves on being a progressive, disruptive club and we believe this partnership with FloSports is a great example of that ambition,” says FC Cincinnati President & General Manager Jeff Berding. “Our fan base has proven to be very tech-savvy. We’ve seen FCC fans become avid adopters of various over-the-top technology offerings as their media-consumption habits change. Having a nationally respected streaming partner like FloSports – who is committed to providing stellar quality and service – makes taking games on the go a much more user-friendly experience for our fans in the region.”
The agreement includes regional coverage rights for all FC Cincinnati games not being aired by any of MLS’s national broadcast partners. FloSports will also provide FC Cincinnati with additional resources to film and produce in-depth features and interviews with team personnel to show fans what daily life looks like through the lens of players and coaches.
“FloSports is proud to expand our involvement and commitment in soccer by partnering with one of the most exciting and young franchises in American sports,” says FloSports Vice President of Global Rights Acquisition Mike Levy. “FC Cincinnati has one of the most passionate fan bases in the country even before entering the MLS, and we look forward to providing their fans with more coverage both on and off the field at every opportunity.”
All games covered in this agreement will be aired live and on-demand on FloFC.com, the company’s 25th sports vertical, which is dedicated entirely to soccer content and coverage. In addition to being the home for live streamed soccer matches, FloFC will feature original FC Cincinnati programming and exclusive content, highlighted by behind-the-scenes access, preseason training coverage, and more.
“Major League Soccer, FC Cincinnati and FloSports are committed to growing the sport of soccer and delivering high-quality multi-platform content to fans,” says MLS SVP of Media Seth Bacon. “FloSports’ passion for showcasing compelling stories will provide FC Cincinnati fans a unique level of access that goes beyond the live game, while also providing a world-class viewing experience.”
To access live and on-demand coverage of all FC Cincinnati matches and more, visit FloFC.com and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Fans can watch matches across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.
In addition to FC Cincinnati matches, FloFC has rights to the Coppa Italia and Supercoppa Italiana in Canada through a partnership with Lega Serie A, as well as global co-exclusive rights to more than 200 men’s and women’s Big Ten soccer matches through FloSports’ partnership with the Big Ten Network.
The partnership marks the second agreement in two months for FloSports with an MLS franchise, following FloSports’ multi-year agreement with D.C. United that was announced in January. FloSports has also inked an agreement with CONCACAF, soccer’s governing body for North America, Central America, and the Caribbean, to provide live and on-demand coverage for its new Concacaf Nations League competition.
Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.