The Olympic Channel Adds Five International Governing Bodies to Platform
The International Olympic Committee’s (IOC) Olympic Channel has reached cooperation agreements with the international governing bodies for billiards, cheerleading, minigolf, savate, and sleddog sports. The five new agreements bring the number of the global platform’s federation partners to 83.
The IOC recognized federations of World Confederation of Billiards Sports (WCBS) and International Cheer Union (ICU), along with the Alliance of Independent recognised Members of Sport (AIMS) federations of World Minigolf Sport Federation (WMF), Federation Internationale de Savate (FISav) and International Federation of Sleddog Sports (IFSS) join multiple federations and sport organizations worldwide who have previously announced similar agreements with the Olympic Channel.
“We are excited to welcome these organizations to the Olympic Channel’s family of federation partners,” said Mark Parkman, general manager of the IOC’s global Olympic Channel. “Our platform provides promotion for all sports and athletes within the Olympic Movement, and with look forward to working together help grow their reach, engagement, and audiences worldwide.”
Olympic Channel federation partners include international sports federations (IFs), recognized federations and organizations, multi-sport organizers and non-recognised federations. In addition to collaborating on live streaming and event coverage, the Olympic Channel provides an additional platform to its federation partners by distributing content that is complementary to current broadcast agreements.