Grass Valley Assists Multiplatform Content Delivery for India’s New Delhi Television
New Delhi Television has selected Grass Valley, a Belden Brand, to optimize its news production workflow for multiplatform content delivery – including mobile. Grass Valley was chosen for its ability to deliver innovative, flexible and future-proof solutions that allow the NDTV team to turn around news stories quickly and get them to viewers anytime, anywhere, on any device. This investment is part of a wider upgrade project and an extension of the innovation-driven collaboration between the two companies.
NDTV has been providing dedicated programming through its three national channels (NDTV 24×7, NDTV India, and NDTV Profit), websites and apps to more than 1 billion viewers across India, Southeast Asia, and the Middle East. With Grass Valley’s GV STRATUS suite of production tools, iTX integrated playout platform and the GV Korona K-Frame V-series production switcher, NDTV can evolve flexibly and with agility as consumer demand changes, while consistently delivering strong and compelling stories to its viewers – whenever and wherever they are.
“The way consumers engage with news content is undeniably changing, and we are continually committed to leading the pack in newsroom innovation,” said Dinesh Singh, chief technology officer, NDTV. “From the beginning, Grass Valley clearly understood our need to meet the demands of today and to be prepared for the future evolution of our business. Grass Valley’s solutions enable us to deliver high-quality content to any platform off a single creative process.”
Grass Valley’s GV STRATUS solution enables NDTV to simplify its workflows, leveraging the intelligent tools and powerful customization capability to turn stories around rapidly. Grass Valley’s iTX integrated playout enables software-based playout in any resolution (SD, HD or UHD) with extensive HDR support, creating a clear migration path for the broadcaster. The playout engines support IP (SMPTE 2110, 2022-6 & 2022-2) and SDI or a hybrid of both, bringing additional flexibility. The flexible GV Korona K-Frame V-series production switcher offers high-quality production value in a powerful, compact footprint, enabling operators to work quickly and intuitively to produce compelling content.
“As the premier, independent source of news in India, it is critical that we deliver high-quality and timely stories to our viewers whenever and wherever they want,” said Kawaljit Singh Bedi, chief technology and product officer, NDTV Group. “As a mission-critical operation, there was no room for delay or downtime to make this important upgrade to our system and capability. Grass Valley led us through a smooth and seamless integration with no disruption to our service.”
The Grass Valley solutions seamlessly integrate with NDTV’s existing Avid iNews system, as well as with its social media delivery platform.
“As consumer viewing habits become more fragmented, news broadcasters have to address a wider range of digital platforms in addition to its traditional linear services,” added Somu Patil, vice president of sales, APAC, Grass Valley. “This need to meet consumer demand for more stories anytime, anywhere, on any device is often expected with no change in resourcing, making it even more critical for newsrooms to invest in optimal tools and technology. We are very proud to have expanded our partnership with NDTV to help evolve operations to meet its needs today and in the future.”