Turner Sports Delivers Record Performance for First Round of 2019 PGA Championship
Turner Sports’ extensive coverage of this year’s PGA Championship on Thursday, May 16, delivered all-time records across PGA Digital assets – PGA.com, PGAChampionship.com & the PGA Championship App – and significant gains for live video consumption across all platforms.
The Turner-managed PGA suite of digital products on Thursday generated an all-time single-day high for live hours of consumption, up 22% vs. 2018. This year’s coverage also produced PGA.com’s best Thursday on record for video views, up 27% vs. last year’s opening round coverage.
TNT’s opening round coverage is up 13% over last year and matched its top-rated PGA Championship opening round since 2015, based on a 0.9 overnight rating.
Additional highlights include:
- PGA accounts managed by Turner Sports have generated a record 1.7 million video views across Twitter, Facebook, and Instagram, up 48% when compared to the first day of the 2018 PGA Championship.
- Live streaming across Watch TNT, Turner’s TV Everywhere platform, established a new high for its opening round coverage and delivered a nearly 50% lift in video consumption vs. 2018.