The Olympic Channel Corrals Content for Six Sports Governing Bodies
The Olympic Channel has reached agreements with the international governing bodies for armwrestling, chess, dragon boat, icestocksport, lifesaving, and sepaktakraw to collaborate on content. The six new cooperation agreements bring the number of the global platform’s federation partners to 91.
The new agreements include partnerships with the International Olympic Committee (IOC) recognized federations of International Chess Federation (FIDE), International Federation Icestocksport (IFI) and International Life Saving Federation (ILS). In addition, the Alliance of Independent recognized Members of Sport (AIMS) federations of International Dragon Boat Federation (IDBF), International Sepaktakraw Federation (ISTAF), and World Armwrestling Federation (WAF) join other International Sports Federations and multi-sport organizations worldwide who have previously announced similar agreements with the Olympic Channel.
“The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement,” said Mark Parkman, general manager, IOC’s global Olympic Channel. “We look forward to working together to help expand the reach of these sports and athletes to fans and new audiences around the world.”
Olympic Channel federation partners include international sports federations (IFs), recognized federations and organizations, multi-sport organizers and non-recognised federations.
In addition to collaborating on live events, the Olympic Channel actively works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming providing an additional platform to distribute content that are complementary to current broadcast and distribution arrangements.