Tencent Becomes First Distribution Partner of the NBA 2K League in China
Tencent Holdings Limited is now the NBA 2K League’s first distribution partner in China. Tencent will stream condensed 2019 NBA 2K League Playoff and Finals games to its hundreds of millions of daily users across Tencent Sports, Tencent Video, and Tencent News.
Tencent’s coverage will include select, condensed 2019 NBA 2K League Playoff games and all 2019 NBA 2K League Finals games. The 2019 NBA 2K League Playoffs will tip-off Wednesday, July 24, with the best-of-three quarterfinals and semifinals taking place over three days of gameplay. The playoffs will culminate with the best-of-five 2019 NBA 2K League Finals on Saturday, August 3.
“Today is another incredible step forward in the NBA 2K League continuing to grow as a global league,” said NBA 2K League Managing Director Brendan Donohue. “Tencent is the ideal partner to distribute our games and bring the excitement of the NBA 2K League to fans in China, and this partnership illustrates the popularity of esports and interest in the NBA 2K League among its hundreds of millions of daily users.”
“The NBA 2K League is a world-famous professional esports league,” said Tencent Sports General Manager Ewell Zhao. “Tencent Sports hopes the NBA 2K League will provide a new way to bring the charm of basketball and sports to more people.”
The seven NBA 2K League teams with the best regular-season records and the winner of The Ticket powered by AT&T – Warriors Gaming Squad – are guaranteed playoff spots. All regular-season and playoff games take place at the NBA 2K League Studio Powered by Intel in Long Island City, New York.
In April, the NBA 2K League announced that throughout the 2019 season, YouTube is simulcasting all NBA 2K League games live streamed on the league’s Twitch Channel, and distributing highlights and additional video-on-demand content on the official NBA 2K League YouTube Channel.