NY Giants Launch New Saquon Barkley ‘World Lens’ on Snapchat

The New York Giants have launched a new Snapchat experience that allows fans the ability to interact with Saquon Barkley. The Saquon World Lens is an augmented reality experience that lets fans reimagine the world around them and bring different characters to life. Fans can make the reigning NFL Offensive Rookie of the Year appear next to them in a photo or video on Snapchat.

barkleyfinalIn order to unlock the Saquon Barkley World Lens, users must scan a special Snapcode, which can be found at various points around Giants Training Camp (or via the Snapcode show here). Users will then have the ability to take a photo with an on-field representation of Barkley. Fans, who must be attending training camp with a valid ticket to unlock the lens, will be able to use the Snapcode during practice. Once they unlock it, they can also share it with friends on the app. The Giants’ social media team hung approximately 35 posters of the Snapcode around the fan experience area.

snapchatThe Saquon Barkley World Lens, which will be active until the final open practice of camp, is the first of many special lenses the Giants plan to launch throughout the season. At home games, fans will see Snapcodes featured around MetLife Stadium and, like they did at training camp, will be able to scan and unlock them. Follow the Giants on social media all year for exclusive content and experiences.

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