Sports OTT Forum: Octagon’s Daniel Cohen on Blending Linear and Digital in Media-Rights Negotiations

Closing in on its two-year anniversary, Octagon Media Consulting has made a huge splash in the sports industry with major partners in the domestic professional leagues as well as others overseas. In the current digital age, organizations have leveraged Octagon’s services in finding the next path of success in the ever-changing marketplace.

At the Sports OTT Forum, Daniel Cohen, SVP, global media rights consulting, Octagon, had a conversation with SVG’s Jason Dachman about the company’s growing list of sports clientele, ways in which networks can concoct an enticing cocktail of linear and digital offerings to gain more media rights, and how the continued emergence of OTT platforms could possibly alter negotiations in the future.