NBA Enters Deal With Twitch to Become Exclusive Streaming Partner of USA Basketball; To Stream Select Games of the Jr. NBA Global Championship
The National Basketball Association (NBA) are entering a streaming partnership with Twitch, making it the exclusive live streaming partner of USA Basketball as well as the Jr. NBA Global Championship.
Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally. Twitch will also stream select USA Women’s National Team friendly games, select USA Basketball 3×3 events, and the 2020 Nike Hoop Summit, as well as coverage of the Men’s and Women’s training camps and other USA Basketball events. Twitch will offer the option to co-stream all events, giving fans a chance to connect with their community by offering their own commentary.
All USA Basketball content will be available live on Twitch at https://www.twitch.tv/nba. Following each live broadcast, content will also be available for fans to view on-demand.
“Bringing USA Basketball programming to Twitch is an exciting next step in our partnership,” said David Denenberg, NBA Senior Vice President, Global Media Distribution and Business Affairs. “Twitch shares in our commitment to innovation and using technology to improve the live game viewing experience for basketball fans around the world.”
“Our partnership with Twitch is an exciting and unique opportunity to showcase USA Basketball events through their robust streaming audience worldwide,” said Jim Tooley, USA Basketball CEO. “We look forward to new, innovative ways to tell USA Basketball’s story, as well as the athletes and coaches who represent their country on USA Basketball national teams.”
Twitch will work closely with USA Basketball on additional content opportunities around each event to incorporate innovative elements, such as interactive custom overlays, to provide new fan engagement opportunities that further enhance the live game viewing experience.
The deal is part of the continued relationship between Twitch and NBA-affiliated leagues and partners. Over the past two years, the platform has streamed NBA G League and NBA 2K League games, and this month became a streaming partner of the Jr. NBA Global Championship.
“The NBA was one of our first partners outside of gaming, so we’re very familiar with the passion of their fans,” says Michael Aragon, Senior Vice-President of Content, Twitch. “Twitch and USA Basketball is a perfect fit for multiplayer entertainment.”
2019 Pre-FIBA World Cup Men’s Exhibition Games Schedule (all times eastern):
USA Blue vs. USA White
Jr. NBA Global Championship
Beginning Tuesday, Aug. 6 at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Fla., Twitch will live stream up to 76 games during the weeklong youth basketball tournament for the top 13- and 14-year-old boys and girls teams from around the world.
Twitch will provide live streams of select games from both the boys and girls divisions to a worldwide audience, beginning with round-robin play Aug. 6-7 and continuing with the single-elimination competition Aug. 9-11. The schedule consists of 42 pool play games, 12 quarterfinal games and seven semifinal games, as well as the international girls championship game and select Positive Finish consolation games. All games will be co-streamed, giving fans a chance to connect with their community by offering their own commentary.
“We look forward to working with Twitch to provide fans of youth basketball with an innovative viewing experience during the Jr. NBA Global Championship,” said Denenberg. “Through this partnership, Twitch will spotlight more than 300 of the top youth players from around the world to a young and engaged global audience.”
Twitch will work closely with the league to incorporate innovative elements, such as interactive custom overlays, to provide new fan engagement opportunities that further enhance the live game viewing experience.
The deal is part of the continued relationship between Twitch and NBA-affiliated leagues and partners. Over the past two years, Twitch has streamed NBA G League and NBA 2K League games, and earlier this month was named the exclusive streaming partner of USA Basketball.
“Twitch is the home of multiplayer entertainment and we’re excited to showcase these exciting games in a place where fans can cheer for the players live,” says Aragon. “Our partnership with the NBA was one of our first outside gaming, so we know the passion of communities around the NBA well. The Jr. NBA Global Championship games are going to be amazing.”