Twitter, adidas Reup for Season 2 of Friday Night Stripes

Coming off the inaugural season of Friday Night Stripes – the first-ever live streaming series of high school football games on Twitter – adidas, Twitter, and Intersport announced Friday Night Stripes Season 2 will launch this fall.

One year ago, the three brands set out to innovate and inspire Friday night high school football by creating Friday Night Stripes. The series generated over 32.6M total video views and over 15.6M total live viewers tuned in to watch some of the best teams in the nation, and ultimately Friday Night Stripes Season 1 was nominated for several awards, including the 2019 IDEA Best Branded Content Award and Campaign of the Year, the Digiday Content Marketing Awards for Best Real-Time Streaming Video, and Sports Business Journal’s 2019 Best in Social Media Award.

“We take pride in helping shape the future of sports and the first season of Friday Night Stripes created a best-in-class digital experience and highlighted the vision for adidas Football,” said Cameron Collins, Director, adidas Football. “As we continue to elevate and amplify the high school football experience for millions of fans, Friday Night Stripes Season 2 is set to showcase some of the most highly-touted games and top-ranked high school teams across the nation.”

Returning to announce the Season 2 games are ESPN and SEC Network’s play-by-play announcer Courtney Lyle, with analysis by Super Bowl XLV Champion A.J. Hawk, formerly of the Green Bay Packers. Additionally, special guests will make appearances and join the play calling throughout the series of games, including adidas Football NFL athletes and entertainment partners and influencers.

“Coming off of an incredible, never been done before, first season of Friday Night Stripes, we are excited to run it back with adidas and Intersport. The high school sports community on Twitter is not only massive, but extremely passionate and engaged,” said TJ Adeshola, Head of US Sports Partnerships, Twitter. “Friday Night Stripes gives us the fantastic opportunity to showcase the future of sport – the culture, the lifestyle, the swagger – in an innovative way, directly to the timelines of fans all over the globe.”

“The incredible success of the inaugural season of Friday Night Stripes exemplifies the power of cutting-edge content that combines the viewing experience with the real-time conversation that goes with it,” said Jason Bernstein, Vice President of Content Strategy & Distribution, Intersport. “We look forward to once again showcasing the next generation of football players through the premium live video experience of Twitter.”

Friday Night Stripes Season 2 will be streamed on Twitter and produced by Intersport. Listed below is the full schedule of games (subject to change):

  • 8/30 – Miami Palmetto (Miami, FL) at Cardinal Gibbons (Ft. Lauderdale, FL)
    • Miami Palmetto – Over 15 D1 prospects
    • Cardinal Gibbons – Defending State Champions
  • 9/6 – Cedar Grove (Atlanta, GA) at Valor Christian (Highlands Ranch, CO)
    • Cedar Grove – Defending State Champions
    • Valor Christian – Defending State Champions
  • 9/13 – Southlake Carroll (Dallas/Ft. Worth, TX) at Odessa Permian (Odessa, TX)
    • Southlake Caroll – Three National titles
    • Odessa Permian – Two National titles
  • 9/20 – Cass Tech (Detroit, MI) at MLK (Detroit, MI)
    • MLK – Ranked #23 in the country
  • 10/18 – Marietta (Marietta, GA) vs. McEachern (Powder Springs, GA)
    • Marietta – Pre-season #9 in country, preseason #2 in Georgia, nine alumni have played in the NFL
    • McEachern – Preseason #3 in Georgia, alumni include nine former All-Americans and four that have played in the NFL
  • 10/24 – North Shore (Houston, TX) vs. Beaumont West Brook High School (Beaumont, TX)
    • North Shore – Pre-season #2 in country, defending Texas 6A State Champions
    • West Brook – 2018 Class 6A DII State Champion runner-up

Live coverage for each game will be available globally to Twitter’s audience and can be accessed via @FNSLive on computers, tablets and mobile devices. The live streams will also be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary about high school football’s top teams.

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