B/R Live Reaches Agreement With Premium Sports for Out-of-Home Viewing Experiences

Turner Sports’ live sports streaming service B/R Live has reached an agreement to make Premium Sports – one of the largest independent commercial sellers of sports content – its commercial distribution partner. Sports bars, restaurants and other popular out-of-home viewing destinations that subscribe to this offering will be able to show popular live paid events like UEFA Champions League and Europa League soccer, National Lacrosse League games, World Armwrestling League matches, and more. Those are in addition to those businesses’ being able to show the wide range of free content available on B/R Live, such as Dan Patrick Show, Rich Eisen Show, select ONE Championship MMA events, among others.

As viewer habits continue to change, out-of-home viewing remains an important audience segment and this deal will provide for popular bars and restaurants to show thousands of live sporting events available through B/R Live’s expansive portfolio. It is also a notable opportunity for bars and restaurants to show the complete range of key UEFA fixtures, which they can use to attract the passionate world football fan base to their establishments.

This business-to-business offering will be sold in the United States and Canada.

Businesses interested in learning more and signing up can reach out to brlivesupport@turner.com.

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