PGA Tour, GameOn Technology Collaborate for Content on Facebook Messenger
The PGA TOUR and GameOn Technology, with its engagement platform, ChatOS, announced a new multi-year content and marketing relationship.
Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to leaderboards, video highlights, FedExCup standings, statistics, season schedules, news, and tournament pages.
“We are excited about GameOn’s ability to help us deliver interactive content in a convenient and timely manner to PGA TOUR fans around the world,” said Scott Gutterman, Vice President Digital Operations at the PGA TOUR. “The PGA TOUR has vast amounts of content and a diverse global audience looking to access that content around the clock, and this relationship with GameOn will help us provide that access.”
In developing the official TOUR Chatbot, GameOn will allow fans to tailor an experience around their favorite players, opting to receive player specific news, tee times, real-time highlights, pre- and post-tournament video, scoring data and editorial recaps.
“For a league that’s always on, the TOUR Chatbot enables fans to stay intimately connected year-round no matter where they are,” said Kalin Stanojev, Co-founder and Chief Product Officer with GameOn Technology. “Our collaboration with the PGA TOUR represents a huge step towards addressing the evolving content delivery model of sports leagues and the changing habits of their fans, giving the PGA TOUR a new and unique way to authentically and creatively connect with fans across the world.”
To engage with the TOUR Chatbot, fans can simply message the PGA TOUR Facebook page or search for PGA TOUR within the Messenger platform.
Over the course of the 2019-20 PGA TOUR Season, fans can expect to see additional functionality as well as expansion to other messaging platforms.
The TOUR Chatbot is powered by ChatOS, GameOn’s proprietary end-to-end development and integration platform designed specifically for the future of messaging and voice applications. It streamlines the creation of content-driven premium user experiences and is also the first to bring ad monetization to chat. ChatOS connects directly to brands’ Content Management Systems (CMS), data sources and API feeds, allowing them to deploy content across a wide array of platforms and applications through chat experiences.