Fox Sports Powers Through October With Most Video Views, Consumption Minutes in Its Digital History
Bringing fans closer to the action — MLB postseason, football and the WWE Smackdown launch — Fox Sports finished October 2019 with an all-time monthly high 762 million video views and 3.9 billion minutes consumed across live streaming and social platforms. For the 25th time in its last 28 months, the brand showed overall year-over-year (YoY) digital growth in video views (+62%) and consumption minutes (+66%), recording an average monthly increase of 82 million video views YoY during that time.
Average time-spent viewing has increased 17% over the last 12 months compared to the previous 12 months and is up +3% year-over-year in October — evidence of the brand’s commitment to premium content and access connecting fans to the biggest live events.
“We live in an environment of direct and immediate feedback, and nothing’s more satisfying than seeing fans consume our content in record numbers,” said David Katz, EVP/Head of Digital, Fox Sports. “As our momentum continues to build, we look forward to keeping them connected to the full sports calendar, including Super Bowl LIV on FOX!”
Key drivers of the October record include:
- Record months for Fox Sports authenticated streaming (+91% YoY), Twitter (+43%), Facebook (+88%) and Instagram (+56%) in video views
- MLB postseason social media content: up +43% YoY in video views across Facebook, Instagram and Twitter
- World Series Game 7, the most streamed game in MLB on Fox history, delivered an average minute audience of 373,000 on Fox streaming platforms
- Fox is Football: NFL on Fox’s best month in total digital views (streaming = +117% YoY, social = +252%); College Football on Fox’s best social content month ever (+32%)
- WWE on Fox social handles’ launch contributed 40 million video views
The brand ranks second among U.S. sports broadcasters in total monthly video views across Facebook and YouTube, according to social media analytics agency Shareablee.