SMT, NASCAR Reflect on Impact of Team Analytics During the 2019 Cup Series

The 2019 Monster Energy NASCAR Cup Series has experienced drastic changes this year as drivers, team engineers, and broadcasters leveraged a flow of data made available through NASCAR Team Analytics powered by SMT.

With last weekend’s Championship 4 title race in the rearview, NASCAR Team Analytics “GhostCar” platform’s impact has transformed strategies across teams and drivers.

NASCAR’s Team Analytics platform captures the full breadth of the racing experience, translating hard data into intriguing visualizations with live tracking, virtual effects, storyline graphics, and more.

Since SMT developed and released the NASCAR Team Analytics system in February 2018, the platform has become a crucial tool for drivers and broadcasters. Consider:

  • Virtually every Monster Energy NASCAR team has signed on to Team Analytics to gain
    exclusive live and on-demand data that allows drivers and team engineers to make immediate
    strategic in-race adjustments.
  • Broadcasters can leverage the tool to reveal driver strategies for captivating storylines.
  • And in May, the GhostCar visualization component of Team Analytics was used by broadcaster to elevate production of single-car qualifying.

Team Analytics allows NASCAR teams to customize the telemetry and translate hard data to improve drivers’ odds at winning. This data is integrated into a fully rendered, 3D virtual representation of the race, creating a unique analysis tool never before offered in motorsports and available to every car, enabling teams to compare performances against any opponent.

SMT has provided solutions for NASCAR since 1992, when SMT introduced NASCAR’s first televised live official timing and scoring graphic and race crawl.

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