Auburn University Chooses Cost-Effective Approach With LiveU

Producing content on the road is no easy task for any college athletics program with a lean staff and budget. For Auburn University, the mounting costs associated with sending large production crews onsite and the timeliness of getting content back to the home studio proved problematic. Adding LiveU to the crew’s toolkit changed the content game for the school.

“Our weekly show had to be ready by 7 a.m. on Sunday, but many of the football and basketball games we covered didn’t end until late Saturday evening. It was hard to get the content to the studio on time while the camera operators and editors were heading to the airport,” noted Weston Carter, Director of Video Services, Media Systems, Auburn Athletics Department.

The Solution
Using two LiveU LU600 portable transmission units with the Store and Forward feature, camera operators have the flexibility to either stream live content directly back to the studio or send a video file back to the studio for the weekly ESPN-branded show.

LiveU Smart App Integration
Auburn University is also an avid user of LiveU’s Smart App. The production crew uses the app to get shots from the student section at games and incorporate those shots into their high-end broadcast productions. They also use it for other campus events such as the school’s speaker series.

“LiveU Store and Forward revolutionized things for us. We used to travel with a lot more people,” added Carter. “We are now freed up to be more efficient in post-game workflow. And the technology helps keep our staff ‘in the game’ for the rest of the work week.”

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