Spring Tech

SVG SportsTech On Demand: Supponor's David Patton on Diving Deeper Into Modern Virtual Advertising

In an effort to keep the broadcast-technology community informed this spring, throughout April, SVG is hosting a series of SportsTech On Demand video interviews with executives from the industry’s top technology vendors discussing their latest product releases and company news. Our Ken Kerschbaumer sat down with David Patton, VP, business development, Supponor, about the company’s efforts.

Supponor is deeply immersed in modern virtual advertising technologies and with broadcast networks and sports leagues looking to make up for lost revenue the ability to deliver virtual advertising may be more important than ever. Patton discusses Supponor’s broad range of premium, fully integrated, broadcast-quality virtual advertising solutions, including both software-based and hardware-based technologies which transforms perimeter, on-pitch, and other TV-visible signage using its commercially proven virtual advertising broadcast integration platform.

For more interviews and news from around the sports-video-production industry, visit SVG’s SportsTech Blog.

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