Spring Tech

SVG SportsTech On Demand: EditShare's Sunil Mudholkar and Andy Liebman on the Rise of Postproduction in the Cloud

In an effort to keep the broadcast-technology community informed this spring, throughout April, SVG is hosting a series of SportsTech On Demand video interviews with executives from the industry’s top technology vendors discussing their latest product releases and company news. Our Jason Dachman sat down with EditShare’s Founder and CEO Andy Liebman and VP of Product Management Sunil Mudholkar about the company’s efforts.

Post Production in the Cloud powers collaboration across multiple continents and time zones for Amazon Prime Video. In this interview, EditShare discusses its new sports workflow solutions in the cloud. Each year, hundreds of thousands of sports events are broadcast worldwide on television and cable TV, and also streamed over the Internet. Edited highlight videos and recaps are a key part of this coverage, and with the rise in second screen viewership and alternate ways to consume content, such videos are more important than ever to the economics of sports TV. EditShare Liebman and Mudholkar also discuss how the new solutions were used to collaborate across multiple continents and timezones to create highlights for Amazon Prime Video’s coverage of tennis.

For more interviews and news from around the sports-video-production industry, visit SVG’s SportsTech Blog.

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