Authentic Brands Group, 101 Studios Launches Sports Illustrated Studios for Visual Content

With demand surging for sports-themed films and TV series, Authentic Brands Group and David Glasser’s 101 Studios have launched Sports Illustrated Studios, an exclusive home for film and TV adaptations of the magazine’s work.

“Sports Illustrated has covered every major story in sports since the 1950s and, before the Internet, they were often the only publication covering the most famous and memorable stories in depth,” Glasser said. “Through this new partnership, we have the chance to bring these archival and current stories to life in ways people have never seen before.”

Authentic CEO Jamie Salter dismissed the notion that the sports sector is getting crowded. ESPN, WarnerMedia, and a host of other contenders have been seeking to draw longer-form programming from the realm of sports. Quality, he said, will ultimately prevail. “ESPN just did a great piece on Michael Jordan,” Salter said, referring to The Last Dance, the 10-part docuseries whose first six episodes have averaged nearly six million viewers. “You have 300 of those stories inside SI, if not more. If David and his team put out great work, great work gets to the top of the funnel so fast now.”

Salter called the launch of the studio a “key building block for the future of Sports Illustrated and ABG.” Glasser believes that the range of projects and platforms is vast, with articles potentially fueling everything from Quibi series to studio movies in the mold of The Blind Side.

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