Denver Broncos Ink Multi-Year Deals With FanDuel, Betfred USA Sports

The Denver Broncos and FanDuel Group announced on Monday a multi-year partnership, making FanDuel an official sports betting partner and an official daily fantasy partner of the Broncos. In addition, the NFL franchise also reached a multi-year partnership with Betfred USA Sports, the U.S. subsidiary of Betfred Group, ahead of Betfred ‘s opening of its sportsbook at Saratoga Casino in Black Hawk, CO.

FanDuel
The deal is the first sports betting partnership announced for an NFL team since the National Football League opened the category this May.

The partnership gives FanDuel access to official Broncos marks and logos to use across FanDuel’s sports betting and daily fantasy sports offerings in Colorado. The agreement also grants FanDuel access to robust marketing assets ranging from in-stadium signage to radio, television, and digital advertising to promote its sports betting offerings directly to fans.

“Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level,” says FanDuel Group CMO Mike Raffensperger. “With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”

As part of the partnership, FanDuel and the Broncos will also offer once-in-a-lifetime experiences and unique offers for FanDuel customers.

“FanDuel has built a strong reputation as a premier gaming destination for sports fans,” says Denver Broncos Chief Commercial Officer Mac Freeman. “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans. With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”

Betfred USA Sports
The agreement with the Broncos makes Betfred an official partner and includes plans for a sports betting lounge outside of Empower Field at Mile High in addition to media marketing opportunities and stadium signage. Fans (21 years or older) can visit the activation pregame to receive assistance on placing bets with the Betfred digital app and view live odds.

“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk,” says Bryan Bennett Chief Operating Officer of Betfred USA Sports. “We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season.”

“We could not be happier with our partnership with Betfred and its decades of retail and online sports betting experience,” says Sam Gerrity, Vice President of Business Development for Saratoga Casino Black Hawk. “Saratoga strives to deliver a premium guest experience, and we believe the Betfred sportsbook continues to build on that promise.”

“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe, and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” says Freeman. “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”

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