Superstar Racing Experience Joins CBS Sports’ Primetime Lineup in 2021
CBS Sports and Superstar Racing Experience (SRX), a new sports property created by The Montag Group, NASCAR Hall of Famers Ray Evernham and Tony Stewart, and investor George Pyne, have entered into a multi-year partnership to produce a six-race, short-track series that will air Saturday nights in primetime on CBS Television Network and CBS All Access in the summer of 2021.
“We are looking forward to teaming with Superstar Racing Experience to bring this exciting new auto racing series to CBS in primetime,” said Sean McManus, Chairman, CBS Sports. “This innovative racing series will feature great drivers competing on short-tracks and will provide viewers with unique, behind-the-scenes access, bringing fans closer to the action. With the backing from legends in the racing industry, the quality of the drivers and competition, and the atmosphere that short-tracks will help to create, the Superstar Racing Experience is a great addition to our live summer sports programming that racing fans will embrace.”
The SRX brings an entirely new entertainment concept to the marketplace – both competitively and commercially. The series features short, sprint races with a total emphasis on head-to-head competition among elite drivers from diverse racing backgrounds. Each race will include a variety of drivers, courses, and elements of reality to bring fans new and exciting stories every week across every screen.
“SRX is a series where the cars will be so evenly matched that talent instead of equipment will win the race,” said Stewart, a three-time NASCAR Cup Series champion who also won the 1997 INDYCAR Series title. “The competition will be intense, and thanks to the vision of such strong leaders in the sports and entertainment industry, millions will be able to watch live and in primetime on CBS.”
The at-track experience will be exceptional, and marketers will have incredible flexibility, unprecedented options for exclusivity, and the ability to integrate end-to-end – broadcast/digital, track, and team – efficiently and effectively. The leadership team designed all of this based on decades of experience building best-in-class sports and entertainment properties worldwide.
“We’ve set this up to bring the focus back to the drivers and their ability to compete head to head as opposed to the car deciding who wins,” said Evernham. “That’s going to create a unique dynamic for fans at the track and everywhere else. Adding superstar-caliber drivers and our unique racing features, you’re going to see all kinds of emotions playing out live. It’s going to be quite exciting and rekindle why a lot of people love short-track racing.”
Legendary and iconic drivers and mechanics from many of the world’s top circuits, including Stewart and Evernham, as well as rising stars, will compete on various short tracks around the country. There will be approximately 90 minutes of racing time within the two-hour television window. Races will have no pit stops but a “halftime,” where the drivers and crew chiefs will make adjustments and strategy decisions. The TV production will feature all of the behind-the-scenes and human drama that comes with high-intensity competitions.
“We are enthused to be involved in creating a dynamic new property that will amplify the sport of auto racing,” says Sandy Montag, CEO of The Montag Group. “In partnership with CBS, we look forward to bringing the fans unique content and access, all while creating an exciting and competitive race with the focus 100% on the drivers. With an experienced ownership group and one of the most accomplished drivers in the history of the sport, we look forward to redefining short-track racing through this back-to-the-basics racing series.”
CBS Sports’ broadcast coverage will be available to stream live via the CBS All Access subscription service.
“Packed tracks, great drivers, under the primetime TV lights – is all pretty exciting stuff,” said Pyne. “What I especially like about SRX is that it’s an entertainment platform, built around the great personalities and drama of racing, and will be produced for the way today’s fan consumes media. And because it’s a ground-up build, the team can be more aggressive and imaginative in the ways it works with partners. That’s why we believe SRX has the potential to become something very special.”