Brad Zager on FOX Sports’ Google Cloud Partnership: “Google Approaches Everything in a User-First Way”

To watch more of this conversation with Zager, register for free to watch the 2020 SVG Sports Content Management Virtual Series

Earlier this month, FOX Sports announced it is working with Google Cloud to automate one of the most manual processes in media and entertainment: logging, discovering and storing video assets.

Speaking with Sports Video Group during its SVG Sports Content Management Virtual Series last week, FOX Sports’ Executive Producer, EVP/Head of Production & Operations Brad Zager shared why this is such an important partnership as the technology developed promises to make the organization and utilization of video media content will be more dynamic and simpler than ever.

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“We wanted tools to help us and there’s no better company in this world when it comes to search than Google,” says Zager, who oversees all live event production, pre- and post-game shows, operations and creative services for FOX Sports. “Their DNA is search and that’s what we needed. There’s no enterprise solution for this global consumer [search] solution that [they’ve] given. Google just approaches everything in such a user-first way and that was the coolest part. It wasn’t approached in a technical way. Google really understood our vision to approach this in a consumer production way and what’s easiest for people at their fingertips.”

Artificial Intelligence is quickly becoming an invaluable tool in the content management process and Zager spoke – in a larger segment that first aired on July 22 – more deeply about how technology is changing how the network will work.

You can watch this entire conversation and loads more content now by simply registering for FREE to attend the SVG Sports Content Management Virtual Series. You will receive exclusive access to all of the interviews and panels from last week’s sessions and receive your free registration to attend the remainder of the forum scheduled for this week (July 29 and 30). Simply, visit the SVG Sports Content Management Virtual Series event page now for more information!