Marquee Sports Network Inks Data and Insights Deal With Sportradar
Sportradar has partnered with Marquee Sports Network to provide the media company with a range of broadcast services, including game notes, research support, the Radar360 analytics platform, and graphics.
Jointly owned by Sinclair Broadcast Group and the Chicago Cubs, Marquee Sports Network is the new television home of the Chicago Cubs. As such, Marquee seeks to introduce a unique experience for Cubs games. Working with Sportradar as its data and insights partner, there are a variety of ways that they will utilize official MLB data to deeply engage fans and bring them closer to the action. Given the Cubs’ rich baseball history, there is a treasure trove of data and analytics for Marquee to pull from for unrivalled storytelling.
“We’re thrilled to partner with Marquee Sports Network in their inaugural season by supplying them with the data, technologies and insights to deliver a modern, engaging broadcast experience for fans,” says Brian Josephs, Vice President of Digital Sport, Sportradar. “We are particularly excited by Marquee’s technology prowess, which, when combined with Sportradar’s extensive data and insights, will unleash innovative content and captivate both long-time Cubs fans, as well as younger fans that prefer to consume games in different ways.”
“As a new sports network, our goal is to bring fans closer to the Cubs and closer to the game than ever before,” says Mike Santini, Senior Vice President, Programming and Production, Marquee Sports Network. “Partnering with Sportradar allows us to deliver compelling insights in real-time, so we can package them in ways that are attractive to our audience. Backed by the fastest, most accurate, and reliable data and tech, as well as flexibility, Sportradar is the perfect partner to help us deliver a fresh broadcast experience for the fans.”