wTVision Partners with Flowics to Improve Social Media, Polling Integration
WTVision has inked a partnership with Flowics that will bring new innovative ways to elevate viewer engagement across every genre with multi-platform interactive viewing experiences and features like curating relevant conversations on Twitter, Instagram, Facebook, FB Live, YT Live, Twitch and WhatsApp and live polling.
Flowics’ audience participation solution is now seamlessly integrated with wTVision’s on-air graphics and video controller for live broadcasts, Studio CG. That makes it simple for shared clients to curate and manage social media content for easy integration with on-air graphics and allows them to engage with viewers on a deeper level by reacting quickly to the buzz as it is happening live.
Studio CG users can set up rules to filter through these conversations in search of the most fascinating and significant content to then air on their broadcasts. Additionally, because Flowics is a cloud-based platform, it can be operated entirely remotely via a web browser.
To take audience engagement levels up another notch, production teams can also create interactive experiences including polls, voting, quizzes, competitions and more through Flowics’ experiences builder. Broadcasters today face a challenge to keep the attention of their audiences because modern viewers are often distracted by other screens and devices during a production. This partnership brings broadcasters a unique remedy for this dilemma with the ability to incorporate a second screen viewer participation strategy. Now broadcasters can engage audiences on mobile phones, tablets, laptops, etc. with widgets on websites and apps powered by Flowics. All these participation mechanics can also be seamlessly integrated with wTVisions’s Studio CG.
Gabriel Baños, CEO and Founder at Flowics comments: “We are incredibly excited about this partnership, which is helping us fulfill our mission to power producers globally to create new types of interactive content in simple, efficient ways. We anticipate that broadcasters who leverage this technology will discover more effective methods of captivating their audiences and this will be reflected in their engagement metrics and viewership time.”
Paulo Ferreira, Global VP of Sales at wTVision comments: “We are thrilled to establish this partnership with Flowics as part of wTVision’s growing strategy. We are aware of the market and customer’s needs so we are constantly evolving our products and solutions to fit client’s needs allowing a more complete and interactive workflow.”
The integration of these technologies offers wTVision clients in every industry an exciting opportunity to enrich their productions by giving viewers a voice. The world of broadcasting has evolved to a place where modern audiences want more than the passive viewing experience that once sufficed; today’s viewers want to have an active voice in their favorite programs. Incorporating audience interactivity into live broadcasts is an optimal strategy for keeping existing viewers engaged and appealing to new audiences. This partnership has come at a perfect time.