NESN and PNC Bank Unveil New Digital Studio

New England Sports Network (NESN) and PNC Bank has launched the new PNC Bank Digital Studio at NESN, a state-of-the-art digital facility that produces daily video and audio content for all of NESN’s digital platforms. Each month, NESN’s digital team produces over 400 hundred videos covering all major sports leagues, generating millions of views. PNC Bank will provide a branding backdrop for all content that is produced in the studio, including news segments, digital shows and podcasts.

“We are thrilled to establish a relationship with PNC Bank,” said Sean McGrail, NESN President & CEO. “PNC’s sponsorship of our digital studio aligns with our mission, as a premier sports network, in expanding our connection with Red Sox and Bruins fans throughout New England – providing digital content to capture and engage viewers across the nation.”

PNC Bank has had a significant local presence in Boston and New England for more than 14 years. The bank provides financial services to a wide range of corporate and commercial business clients, including some of New England’s largest public and private companies. Soon, it will be reaching out to retail customers when PNC opens its new Solution Centers around the greater Boston area. PNC combines its national deep industry expertise with local leadership and teams that live in the neighborhoods and communities it works to serve.

PNC’s engagement with NESN extends across linear television, NESN.com and NESN’s social media channels. The PNC brand is integrated into weekly in-game features on NESN’s telecast of Red Sox and Bruins games, and includes exclusive naming rights to all digital content produced in NESN’s digital studio.

NESN and PNC Bank will also amplify the PNC Foundation’s signature initiative, PNC Grow Up Great^®, a $500 million, multi-year, bilingual initiative to help prepare children from birth to age 5 for success in school and life. Over the course of the next three years, NESN will highlight local Grow Up Great partners across all platforms to increase awareness of the impact that quality early childhood education has on building healthier children, families and communities.