Fall Tech

Tiger Technology Launches 'Media Bridge' Automated Cloud Workflow for Adobe Creative Cloud Apps

Tiger Technology has announced Media Bridge, the company’s first fully automated cloud workflow with augmented intelligence for applications that use Adobe Extensible Metadata Platform (XMP).

From automatic proxy generation, object detection,  speech-to-text, celebrity recognition to automated translation, and more, Tiger’s Media Bridge technology brings the value of AI services down to desktops and users anywhere. Media Bridge is a bi-directional connector for seamless and efficient exchange of files and metadata. When connected to a common cloud bucket or container, users benefit from shared media and metadata in real-time. Tiger’s solution includes automatic cloud proxy and metadata generation for all applications compatible with Adobe XMP.

“We’ve created a software technology that is unique in enabling optimized hybrid cloud workflows for M&E,” says Alex Lefterov, Founder & CTO , Tiger Technology. “Media Bridge keeps data in its native format to be available long-term for any application and at any location. It is perfect for anyone – user or developer – wanting to extend the benefits of cloud storage, data durability, and to increase the value of any media collection with cloud processing and AI services.”

The process is as follows:

  • Media Bridge replicates local media in its native format for cloud A.I. processing
  • The cloud-created metadata is married to both the cloud objects and local media files
  • Metadata updates appear automatically in all Adobe XMP compatible applications such as Adobe Premiere Pro, Adobe Bridge, and After Effects.
  • Using the Tiger Tags plugin for Premiere Pro, automatically generated AI metadata can be displayed in Premiere Pro as markers.

By leveraging cloud AI services to speed the generation of metadata and augment manually intensive workflows, significant value can be added to existing media assets. The new cloud workflow provides centralized storage for remote users. Combined with global file locking this enables full support for using Productions in Premiere Pro with remote collaboration workflows.

Productions in Premiere Pro provides tools for organizing multi-project workflows, sharing assets between projects, and ensuring streamlined and efficient collaboration between users. With Media Bridge, opening a Premiere Pro project containing hundreds of clips is very efficient as only the necessary data is streamed from the cloud. Automatic proxy generation enables users with lower bandwidth to toggle between hi-res and proxy, and still only stream the necessary data.

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