NBA’s Scott Kaufman-Ross: Interactivity Will Play a Major Role in the Future of Betting Content

League's SVP, Head of Fantasy & Gaming is bullish on the future of live sports betting content

When the NBA returned to action this summer, the league took an active effort to experiment with the future of the next-generation, personalized broadcast. Among those offerings was NBABet Stream, a gambling-focused alternative live broadcast with unique commentators analyzing the action on the court through a betting-focused lens.

Scott Kaufman-Ross, SVP, Head of Fantasy & Gaming at NBA discussed how the future of this effort – and other gaming/gambling content in the future – will look to lean heavily into the interactivity made possible through devices like like smartphones and tablets. Also, he shares his take on how the sports betting industry at large as surged back since sports returned from the coronavirus pandemic this summer.


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