NBC Sports Inks Deal for Exclusive U.S. Distribution Rights of World Chase Tag
NBC Sports Group has announced an agreement for exclusive U.S. distribution rights for World Chase Tag. World Chase Tag USA will now take place at The Roxy in Atlanta, Georgia, and will be broadcast on NBCSN in an eight-episode series airing between November 5 – December 18, 2020. The competition premiered in the U.S. on NBCSN’s December 2019 broadcast of the World Chase Tag 2019 event held in London.
“Everyone can relate to WCT since we all played it as young kids,” says Cary Glotzer, CEO of Tupelo Honey and WCT President. “WCT’s successful model will provide compelling brand opportunities and entertaining digital programming with the best parkour athletes in the world and NBC Sports is the best partner to take WCT to the next level.”
World Chase Tag (WCT) combines the dynamic athleticism of Parkour with the age-old game of Tag. Invented by brothers Christian and Damien Devaux in the U.K., the competition began in 2016 and has quickly built a cult following around the world, securing millions of online views.
“We’re excited to partner with WCT and look forward to further exposing the event and its world-class parkour athletes to fans throughout the U.S,” says Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports Group.
Two teams of up to six athletes battle it out in a series of 20-second Chases featuring one Chaser and one Evader. All the action takes place on a 40’ x 40’ arena filled with a maze of obstacles and platforms called the ‘Quad’ and features the best Parkour athletes from around the world. (For more information, please see NBCSN’s 2019 WCT Intro).
WCT has amassed a global following with more than 350 million organic online views, including 60 WCT related videos with more than 1 million views and 52 million organic views in the last 12 months on the World Chase Tag YouTube channel. WCT has 1.5M+ total subscribers across all social media platforms.
Gray Television’s Tupelo Honey will serve as the production services company of the partnership. In July, Gray Television made a capital investment in World Chase Tag.
“Partnering with Gray Television and Tupelo allows WCT to tap into a wealth of strategic knowledge and production expertise that will elevate the competition to a new level creating an annual global league rarely seen outside the world of esports,” says Christian Devaux, CEO of WCT
Tupelo Honey produces and packages over 800 live sports and entertainment shows per year. It produces coverage of sporting events involving the NFL, MLS, PLL (Premier Lacrosse League), TBT (The Basketball Tournament), ACL (American Cornhole League), College Football, College Basketball, NBC Sports, ESPN, CBS Sports, Turner Sports, NFL Network, ACC Network, SEC Network, and more.
In addition, Tupelo creates, develops, and produces original programming, including live music concerts for Twitter, YouTube, Facebook, and other digital platforms.