Supponor Appoints Massimo Margi as EU Commercial Director

Supponor has announced the appointment of Massimo Magrì as it’s new European commercial director, the latest addition to its senior leadership team. The appointment will support the company’s regional expansion in Spain and Germany, led by its headquarters in London and R&D Centre in Helsinki.

“Having developed my career in virtual advertising and observing the industry for many years now, it is with great excitement that I join the Supponor team at a key time for the company to accelerate the growth of its successful commercial deployments across Europe,” says Magrì. “Supponor’s solutions are more relevant than ever to enable rights holders to unlock new revenues, to offer targeted audience engagement for sponsors and relevant advertising content for fans.”

As European commercial director, Magrì will oversee and lead the company’s commercial growth across Europe. With 15+ years in the sports business, Magrì will bring a wealth of international commercial experience to Supponor in media and marketing rights, TV production and pioneering new technologies in football and other sports.

“While 2020 has been an incredibly challenging year for the entire live sports industry, Supponor has seen a significant breakthrough in commercial deployments as the benefits of our virtual advertising solutions have become ever more essential for value generation for our clients and their sponsors and broadcasters,” adds James B Gambrell, chief executive officer at Supponor. “After having begun to consolidate our lead across European football in Spain and Germany, with the appointment of Massimo we are preparing for further, rapid expansion in the seasons to come.”