Amagi Helps Tarima TV Deliver Spanish Music Content Through the Cloud
Tarima TV, the first Latin concert channel, has partnered with Amagi to bring a superior concert experience of Latino music on TV to music lovers and the larger Hispanic audience in the US. Available as a 24/7 linear TV channel, Tarima TV airs concerts in Spanish with exclusive content, covering the main genres of Latin music. Tarima TV has a schedule of concerts recorded in various parts of the world, behind the scene footage, exclusive interviews and greetings and events and original programs produced in-house by a team of producers specialized in the music industry.
For Tarima TV, Amagi deployed its cloud playout platform, CLOUDPORT, to create a feature-rich linear music channel experience.
“The benefits of moving our entire broadcast operations to the cloud was already clear to us,” says Leiyan Cotayo, co-founder, Tarima TV. “However, we needed a platform that could give us the technology edge to add more vibrancy, color, and vividity to our programming through attractive and compelling graphics features. After all, we are a Latino music channel and our viewers expect to see us bring to life the underlying spirit and culture to a TV screen.”
Amagi CLOUDPORT packs in advanced dynamic graphics capabilities that broadcasters like Tarima TV can maximize to differentiate their channel programming and viewing experience. Amagi supports Adobe After Effects templates, enabling Tarima TV to build unique channel graphics which can be automatically rendered with metadata information based on playlists and schedules.
“Through Amagi, we can program a variety of graphics sequences using a simple web UI. We are able to add new templates and manage custom graphics instantly with ease – a flexibility we didn’t have in other legacy and cloud platforms,” said Cotayo.
“Ensuring broadcast-grade quality and viewing experience is critical when TV networks transition to a cloud-based infrastructure,” says Srinivasan KA, co-founder, Amagi. “As cost benefits and operational efficiencies drive the cloud migration strategy, it’s paramount that executives demand, balance and deliver a premium experience for their viewers. Tarima TV understands the need for aligning a combination of cloud advantages for the benefit of audiences. Our technology platforms are fully geared to meet Tarima TV’s current and future needs- be it broadcast or streaming.”
Amagi currently delivers Tarima TV to popular cable platforms in the US – Spectrum, Optimum and Suddenlink. In the Dominican Republic, Amagi distributes the channel to Claro, Altice, WIND Telecom, and CableSat Americas. Overall, Amagi manages 400+ channels, with deliveries in more than 40 countries. Amagi clients include A+E Networks UK, CuriosityStream, Discovery Networks, Fox Networks, IMG, MGM, NBCUniversal, People TV, SportsGrid, Tastemade, Tegna, VENN, Vice Media, and Warner Media, among others.