The Switch Teams Up With Japanese Provider Aruji to Expand Global CDN
The Switch has announced its partnership with Aruji to extend the global reach of its combined transmission networks. The agreement will allow The Switch and Aruji’s customers to leverage live feeds from more events and seamlessly distribute them via a reliable and robust international network.
“This agreement with Aruji brings mutual benefits to both companies’ customers in the drive to meet rising global demand for live content,” said Nicholas Castaneda, senior vice president of sales at The Switch. “Live content continues to be a key revenue driver for our customers and partners, and Aruji will now be able to pick up live event feeds from anywhere on The Switch network, guaranteeing audiences seamless and compelling viewing experiences.”
As part of the deal, Aruji benefits from a direct link between its Tokyo facility and The Switch’s Los Angeles Network Operations Center, allowing the Japanese service provider to tap into The Switch’s connections to premier stadiums and arenas in the US to access live events such as concerts and live sports.
“Our customers expect flawless live feeds and the best possible media experiences, so we are always looking for ways to expand our service offering to meet their needs,” says Atsushi Kobayashi, satellite broadcasting division director at Aruji. “With extensive experience in global transmission and excellent connectivity to sports and entertainment venues throughout North America, The Switch is a trusted partner that allows us to significantly expand our reach and ability to deliver even more high quality live content.”