AE Live Acquires Ignite

AE Live (AE) has announced the acquisition of APAC-based Ignite (formerly known as Namadgi Systems), which is now to be integrated into the AE Live group. This move will broaden AE’s existing footprint in the APAC region, increasing its operational and creative resources in Australia and New Zealand. The deal also affords AE a highly valued presence in Singapore and Malaysia to complement its other established subsidiaries in South Africa and India.

“We have known and respected Ignite for many years and feel they are a great fit for us at the right time,” explained Nick Baily, CEO of AE Live. “Their strength as an innovative and creative player is of particular value to us and we look forward to effectively utilising that with our global profile and exposure to some of the world’s biggest events.”

Ignite has a strong creative division that will bolster AE’s resources throughout the group. The Ignite brand will be retained for a branch of the business that will act as a global creative agency, within the AE Live group, to service federations and broadcasters with a range of creative services that benefit from unrivalled real-world experience of the end product deployment.

“We are also especially excited by the opportunities that exist in South-East Asia,” added Baily. “With our experience and track record of successfully delivering solutions in new territories, aligned with Ignite’s local operational resources and market insight, we feel uniquely placed to service broadcasters and governing bodies throughout the region.”

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