Intel Sports Links With Liverpool FC for Immersive Highlights Through Intel True View
Fans can now get a new perspective on season-defining moments from anywhere on the pitch through a partnership between Liverpool Football Club (LFC) and Intel Sports. As the most engaged social audience in the English Premier League (EPL), LFC’s global fanbase acts as a catalyst that drives the club to enhance and modernize platform offerings. Immersive media experiences, powered by Intel True View, bring these fans closer to the action through unique and engaging content.
Intel True View is Intel Sports’ volumetric video technology for data capture, processing, and production. This new media format enables infinite storytelling from one capture. Aligning LFC with leading-edge technology strengthens the club’s ability to cut through a congested match-day landscape and generate never-seen-before content for the club’s global audience of 83M3 social followers and beyond.
Despite the passionate global fanbase, LFC estimates only a small percentage of global fans will ever attend a live match at Anfield. This insight drove the club to pursue a next-level experience from Intel Sports that provides their audience with the biggest moments of the match – as if they were on the pitch. LFC’s unique partnership with Intel Sports amplifies their historic season by allowing all fans to relive any highlight from any perspective.
“We strive to utilize the latest technology to be at the forefront of the experience our supporters have, whether that’s on screen or in-stadium and with the help of our partner Intel Sports, that is certainly set to continue,” says Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC.
To read the full case study, click HERE.