SVG’s Silicon Valley Video Initiative Meets With Blackmagic Design on April 8

SVG’s Silicon Valley Video has announced the program for its next virtual meeting on April 8 at 5 pm PST/8 pm EST. The group will be hosting a demo and discussion with Blackmagic Design about its newly introduced ATEM Mini Extreme live production switcher.

Click HERE to register.

Blackmagic Design introduced its now ubiquitous ATEM Mini switcher several years back at a Silicon Valley Video Producers Meetup at Google. Its feature set, at an under-$300 price-point, was a jaw-dropper, but many video producers, now in full-scale remote production/streaming mode, asked for a more pro-grade version, even if it meant at a higher cost. Blackmagic Design responded in 2020 with the ATEM Mini Pro and ATEM Mini Pro ISO models, and late last month introduced their new ATEM Mini Extreme ($995) and ATEM Mini Extreme ISO ($1,295), which will be the subject of this month’s deep-dive demo and discussion.

The company presenter will be Bob Caniglia. Director of Sales Operations, Americas at Blackmagic Design

As part of this month’s program, the SVV program will conclude with a new “speed meeting” experience where attendees will have the option to participate in brief and random, one-on-one conversations with other attendees.

The Silicon Valley Video initiative was launched by SVG to provide video technology and workflow information for producers and engineers working for big tech corporations worldwide.  Silicon Valley Video is sponsored by Advanced Systems Group (ASG) and B&H.  For more information, visit

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