Hany Bartella Joins Grass Valley as Managing Director of Middle East and Africa

Grass Valley has appointed Hany Bartella as managing director, Middle East and Africa. Leveraging 25 years’ experience in the broadcast vendor community, Bartella rejoins Grass Valley to help drive its market presence and support customers in the region.

“The broadcast industry is evolving rapidly, with exciting innovations in emerging formats and new ways of producing content coming to the fore,” says Bartella. “I am excited to return to Grass Valley to join a team that is dedicated to enabling customers in the Middle East realize the full potential of these broadcasting advancements.”

Bartella held multiple roles with various suppliers throughout his dynamic career, providing him extensive experience across different industry sectors, including acquisition and live production, networking and infrastructure, post-production and playout. He joins Grass Valley’s EMEA management team in a senior commercial role reporting to Tim Banks, vice president of sales, EMEA.

“We are thrilled to welcome Hany Bartella back to the Grass Valley team,” says Banks. “His business acumen, deep understanding of technology, and passion for the industry will be great assets. We see tremendous opportunity for growth in the Middle East region as the industry embarks on the next phase of technology transformation — whether migrating to new formats, adopting agile, future-proof infrastructures or embracing remote/distributed production. Hany’s appointment exemplifies GV’s commitment to our customers and GV’s ambition to strengthen our market leadership position in the region.”

Prior to his appointment, Bartella was head of media sales at Sony for the Middle East and Africa. Bartella established a significant foothold in the region in his previous role with Grass Valley as managing director for the Middle East, during which he successfully managed the restructuring of Miranda and Grass Valley offices for the combined company’s local operations.