Bitcentral Signs Reseller Deal With Foccus Digital to Distribute Central Control, Core News Products in Brazil

Bitcentral has announced a reseller agreement with Foccus Digital to distribute Bitcentral’s news production suite, Core News, and automated master control system, Central Control, in Brazil. The agreement, which sees Foccus appointed as a value-added reseller, involves technical support from Foccus’s highly trained team, pre-sales, and sales.

“Our reseller agreement with Foccus is great news because it allows us to invest in a region that is a core part of our growth strategy,” says Sam Peterson, General Manager Core Products Business Unit, at Bitcentral. “The size of the market makes Brazil an obvious target for our expansion but we know that supporting broadcasters as they produce and manage content right through to launching and maintaining live channels is a complex business. We need strong local partnerships to provide the necessary support. Foccus comes with years of experience in broadcast technology in the region and a depth of expertise that matches our own.”

Core News provides an elegant and efficient way to handle news production and is optimized to tasks that are vital to keeping mission critical newsroom operations running smoothly. It is trusted by over 450 channels across North America and over 1,000 media operations worldwide, delivering unparalleled levels of reliability and agility across ingest, asset management and live production. It allows broadcasters to maximize the value of their stories, producing content once and publishing it multiple times, and delivers the fastest camera to air toolset on the market with a highly customizable system that can be tailored to the needs of individual stations.

Meanwhile in the playout environment, Central Control provides a more efficient and cost-effective way of launching channels that meet the high demands of TV today. It offers more flexibility to broadcasters through its modular approach, where integrated components for playout, asset management, storage and ingest can easily be added to meet different customer needs. It enables broadcasters to easily take control of their own branding and ad insertion/live events, while network-wide content can be processed centrally and distributed easily to all remote stations.

Bitcentral has built a very strong customer base in North America, along with a reputation for operational excellence and 24/7 support that is essential to anyone working in a live, always-on news production and playout setting. Bitcentral’s expansion strategy in Brazil, led by Amaury Silva, Sales Director for South America, will deliver the same high standard of localized first-level support and logistics to local broadcasters, with Foccus playing an integral role in achieving this.

“Foccus has always been an innovator and works with the most cutting-edge solutions on the market. Core News and Central Control definitely fall into that bracket,” says Cesar Donato, Owner and CEO of Foccus. “With more than 15 years in broadcast technology, we are committed to bringing quality and advanced technical commitment to our customers. We have a great relationship with Bitcentral and are really looking forward to being a true extension of the company in Brazil, not just on the technical side but also as a valuable business partner.”

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